He’s Coming For You
But when he roars he is deafening.
He lives in words of excitement and in your thoughts of anticipation. You’ll find him in the internet lurking in forums for his next victim. He’s in every praise, every exclamation point and every capital letter.
He hungers on for your wild feelings and feeds on your eagerness. He draws you in with his words of surety and false promises. His lies are the web that he uses to trap you so that he can suck you dry. He’ll flood your twitter feed and use your friends against you. He’s always there, waiting for you to succumb. He doesn’t break for anything but instead constantly whispers in your ear,
“I am coming for you.”
Soon he’s everywhere, surrounding you on all sides. Your friends and family will give in to his hype and fall victim. You can hide but he will find you. You have to meet him head on. You have to face his masses and show your strength. You must constantly say to yourself,
“I will not give in.”
But being alone brings doubt. His victims squander around you, proclaiming the monster’s brilliance. Their words assure that this hype monster is no monster at all, but a true gem.
“Give in,” they whisper, “give in.”
Your confidence will fade. Your strength will ebb away and he will smile. He’ll see your resolve melt and go in for the kill. He delivers the book himself, again with false promises and assurities. He is all encompassing as he persuades and beats your spirit down.
He wins not when you give in but when you trust. When spirits soar at the thought of reading his book, when your expectations are especially heightened and excitement at a maximum. Then he wins because then he can crush you. He is victorious.
Then he roars.
He Got You
Have you ever fallen victim to the hype monster? Share below and happy reading!